We made a poor decision but it turned out well
A few months ago, Kiki, our good friend Tom and I attempted to drink a beer in all 12 provinces of the Netherlands within 24 hours. To add to the challenge, we only allowed ourselves to use public transport, the entire challenge had to be completed between midnight and 23:59 AM, and only beers drank outside of the train would count.
You might ask: “Why?”.
I might respond, “What have you been doing with your life?”
We did this because it sounded silly yet hilarious. And it was.
As good citizens of the attention era, we filmed our experience and uploaded it to YouTube. A couple hundred people watched it (which is hilarious if you think about it), and as the view count began to drop off, we began forging new plans in the same realm of idiocy.
Right now, we have three or four new challenges planned and about two years' worth of poor decisions in the backlog. Speaking of poor decisions, the channels (Instagram, YouTube, TikTok) were dubbed Pour Decisions because, you know, pouring drinks. Pour. Poor. Decision. You get it. Sorry.
The reason I’m writing about this now is that yesterday, Kiki edited and uploaded a shorter version as a Reel to Instagram, and it went low-key viral. Right now, we’re at about 90K views and close to 4000 likes.
I’m delighted about this because nothing about the whole idea was tailored towards engagement. As long as I can remember — and this counts for Kiki, too — I’ve been drawn to silly activities and taking my ideas too far simply for the sake of having fun. The fact that people enjoy watching that gives me some hope for the internet.
That’s all I wanted to share today.
Follow along on Instagram and YouTube, or watch the first episode below. We’ll film our next adventure in two weeks 🇵🇱. Cheers!