Earlier this week, I sent out a sponsored link for my book to over 300,000 people. 760 people clicked the link. That’s a 0.25% click rate. One person subscribed to this newsletter (welcome!).
The reason that I sponsored this link is that, since August 5, my book is officially available in the United States of WTF-is-going-on. As we know by now, I have no idea how well it’s performing. But, interestingly, I noticed that more copies became available on Amazon as time passed. Perhaps, my sales have hit negative numbers now.
It went from 7 in stock to 21 in stock to just being “In Stock.” Either way, it’s available around the world, which is an achievement in and of itself.
Full disclosure, I paid $300 for the sponsored link.
Hello, TEDx
In other news, I’ve been invited to speak at a TEDx conference in October in my hometown of ‘s-Hertogenbosch. The theme is “dare to dream,” and somehow, I fit into that category. The organizers expect around 300 people. More on this later.
Goodbye, masterclass
In with the new, out with the old. I edited and uploaded 11 episodes of my masterclass (which covers the contents of my book, but in video), and they’re not doing great. Some episodes got 50 views. Other episodes got 3.
I aimed to upload around 40 episodes, but I’ve decided to call it a day. This is because the socials of our bus conversion are doing so well. Let me explain.
The truth is that some things are interesting to watch and others aren’t. Our bus conversion, apparently, is. The videos get between 3,000 and 30,000 views across platforms. Apart from filming and editing the content, we’re not even putting any real effort into promoting our content.
This made me realize that watching an underwhelming guy talk about design-related stuff in a static setting, perhaps, isn’t that appealing. The proof is in the pudding, or, more accurately, in the depressing analytics.
I might format the content differently and try something new. But I also might not.
That’s all for now.
Oh, actually, it’s not. Kiki and I are literally 99% done with a new joint effort: a branding agency for hospitality only. Website and portfolio will go online next week. I’ll let you know.
Bye.
Oke